Thursday, March 26, 2020
Marketing Strategy of Mcdonalds Essay Example
Marketing Strategy of Mcdonalds Paper Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonaldââ¬â¢s brand mission is to be customersââ¬â¢ favourite place and way to eat, they are aligned around a global strategy called the ââ¬ËPlan to Winââ¬â¢, they also committed to continuously improving their operations and enhancing their customersââ¬â¢ experience. As we all know that McDonaldââ¬â¢s had successfully achieved their goal through out the years. (aboutmcdonaldââ¬â¢s, 2012) Apart from this, as McDonaldââ¬â¢s is a worldwide company, they also had the social responsibility to return the community; therefore, the ââ¬ËRonald McDonald House Charitiesââ¬â¢ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumerââ¬â¢s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Every marketing strategy starts with the marketing research. In the fast food market, McDonaldââ¬â¢s confronts competition form other businesses, in order to maintain the market share, McDonaldââ¬â¢s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customersââ¬â¢ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customersââ¬â¢ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonaldââ¬â¢s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ââ¬Ëwhat image does the product giveââ¬â¢ or ââ¬Ëhow the consumer feels when purchasingââ¬â¢. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonaldââ¬â¢s used both qualitative and quantitative data are developed in the research activities. After McDonaldââ¬â¢s had collect the data, they will identify how appropriate the companyââ¬â¢s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonaldââ¬â¢s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ââ¬ËHappy Mealââ¬â¢ is one of the famous product line McDonaldââ¬â¢s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonaldââ¬â¢s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful childrenââ¬â¢s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonaldââ¬â¢s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ââ¬ËSuper Size Meââ¬â¢ on McDonaldââ¬â¢s are selling junk food, McDonaldââ¬â¢s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonaldââ¬â¢s consider the social factor. These are all the examples of what McDonaldââ¬â¢s done to achieve the needs and wants of customers. How McDonaldââ¬â¢s influences their customers ââ¬â The marketing mix It is known that McDonaldââ¬â¢s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ââ¬Ëproduct life cycleââ¬â¢, which sees all kinds of product will eventually go to the ââ¬Ëdeclineââ¬â¢ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonaldââ¬â¢s added a new product line named ââ¬Ëgreat taste of Americaââ¬â¢ so as to attract young customers. (UK McDonaldââ¬â¢s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonaldââ¬â¢s to know the customerââ¬â¢s perception of value. (Brassington and Pettitt, 2006) McDonaldââ¬â¢s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonaldââ¬â¢s is no different. The promotion strategy of McDonaldââ¬â¢s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonaldsââ¬â¢ commercials. Apart from this, customer-oriented appeals are also used in McDonaldsââ¬â¢ advertisement. To advertise different types of customers, McDonaldââ¬â¢s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonaldââ¬â¢s battle in the fast-food market share. McDonaldââ¬â¢s have long put toys in kidââ¬â¢s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonaldââ¬â¢s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonaldââ¬â¢s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonaldââ¬â¢s over years has supported this message, McDonaldââ¬â¢s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ââ¬ËMcFlurry Originalââ¬â¢ with the customers purchase an ââ¬ËExtra Value Mealââ¬â¢ with a valid student ID card. Furthermore, McDonaldââ¬â¢s also offer different types of coupons frequently in order to stimulate the demand and increase customersââ¬â¢ interest and desire to purchase their products. (McDonaldââ¬â¢s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonaldââ¬â¢s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonaldââ¬â¢s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonaldââ¬â¢s included Burger King, Doctorââ¬â¢s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonaldââ¬â¢s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumerââ¬â¢s loyalty and attract peopleââ¬â¢s attention, McDonaldââ¬â¢s designs creative productions regularly which are both special and delicious, such as ââ¬Ëshake shake chipsââ¬â¢ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonaldââ¬â¢s has already established a great reputation in the market; therefore, they will be always exploiting their brandââ¬â¢s reputation and consumerââ¬â¢s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customersââ¬â¢ new demand, McDonaldââ¬â¢s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change peopleââ¬â¢s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonaldââ¬â¢s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonaldââ¬â¢s is a successful company. The success of McDonaldââ¬â¢s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonaldââ¬â¢s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonaldââ¬â¢s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonaldââ¬â¢s ââ¬ËHappy Mealââ¬â¢: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonaldââ¬â¢s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonaldââ¬â¢s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonaldââ¬â¢s. Available from: http://www. mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonaldââ¬â¢s, 2012. Mission and Value[online]. United Kingdom: McDonaldââ¬â¢s. Available from: http://www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonaldââ¬â¢s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing ââ¬â McDonaldsââ¬â¢ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of M cDonaldââ¬â¢s to regional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process ââ¬â A McDonaldââ¬â¢s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html Marketing Strategy of Mcdonalds Essay Example Marketing Strategy of Mcdonalds Essay Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonaldââ¬â¢s brand mission is to be customersââ¬â¢ favourite place and way to eat, they are aligned around a global strategy called the ââ¬ËPlan to Winââ¬â¢, they also committed to continuously improving their operations and enhancing their customersââ¬â¢ experience. As we all know that McDonaldââ¬â¢s had successfully achieved their goal through out the years. (aboutmcdonaldââ¬â¢s, 2012) Apart from this, as McDonaldââ¬â¢s is a worldwide company, they also had the social responsibility to return the community; therefore, the ââ¬ËRonald McDonald House Charitiesââ¬â¢ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumerââ¬â¢s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Every marketing strategy starts with the marketing research. In the fast food market, McDonaldââ¬â¢s confronts competition form other businesses, in order to maintain the market share, McDonaldââ¬â¢s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customersââ¬â¢ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customersââ¬â¢ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonaldââ¬â¢s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ââ¬Ëwhat image does the product giveââ¬â¢ or ââ¬Ëhow the consumer feels when purchasingââ¬â¢. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonaldââ¬â¢s used both qualitative and quantitative data are developed in the research activities. After McDonaldââ¬â¢s had collect the data, they will identify how appropriate the companyââ¬â¢s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonaldââ¬â¢s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ââ¬ËHappy Mealââ¬â¢ is one of the famous product line McDonaldââ¬â¢s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonaldââ¬â¢s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful childrenââ¬â¢s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonaldââ¬â¢s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ââ¬ËSuper Size Meââ¬â¢ on McDonaldââ¬â¢s are selling junk food, McDonaldââ¬â¢s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonaldââ¬â¢s consider the social factor. These are all the examples of what McDonaldââ¬â¢s done to achieve the needs and wants of customers. How McDonaldââ¬â¢s influences their customers ââ¬â The marketing mix It is known that McDonaldââ¬â¢s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ââ¬Ëproduct life cycleââ¬â¢, which sees all kinds of product will eventually go to the ââ¬Ëdeclineââ¬â¢ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonaldââ¬â¢s added a new product line named ââ¬Ëgreat taste of Americaââ¬â¢ so as to attract young customers. (UK McDonaldââ¬â¢s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonaldââ¬â¢s to know the customerââ¬â¢s perception of value. (Brassington and Pettitt, 2006) McDonaldââ¬â¢s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonaldââ¬â¢s is no different. The promotion strategy of McDonaldââ¬â¢s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonaldsââ¬â¢ commercials. Apart from this, customer-oriented appeals are also used in McDonaldsââ¬â¢ advertisement. To advertise different types of customers, McDonaldââ¬â¢s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonaldââ¬â¢s battle in the fast-food market share. McDonaldââ¬â¢s have long put toys in kidââ¬â¢s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonaldââ¬â¢s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonaldââ¬â¢s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonaldââ¬â¢s over years has supported this message, McDonaldââ¬â¢s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ââ¬ËMcFlurry Originalââ¬â¢ with the customers purchase an ââ¬ËExtra Value Mealââ¬â¢ with a valid student ID card. Furthermore, McDonaldââ¬â¢s also offer different types of coupons frequently in order to stimulate the demand and increase customersââ¬â¢ interest and desire to purchase their products. (McDonaldââ¬â¢s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonaldââ¬â¢s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonaldââ¬â¢s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonaldââ¬â¢s included Burger King, Doctorââ¬â¢s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonaldââ¬â¢s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumerââ¬â¢s loyalty and attract peopleââ¬â¢s attention, McDonaldââ¬â¢s designs creative productions regularly which are both special and delicious, such as ââ¬Ëshake shake chipsââ¬â¢ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonaldââ¬â¢s has already established a great reputation in the market; therefore, they will be always exploiting their brandââ¬â¢s reputation and consumerââ¬â¢s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customersââ¬â¢ new demand, McDonaldââ¬â¢s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change peopleââ¬â¢s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonaldââ¬â¢s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonaldââ¬â¢s is a successful company. The success of McDonaldââ¬â¢s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonaldââ¬â¢s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonaldââ¬â¢s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonaldââ¬â¢s ââ¬ËHappy Mealââ¬â¢: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonaldââ¬â¢s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonaldââ¬â¢s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonaldââ¬â¢s. Available from: http://www. mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonaldââ¬â¢s, 2012. Mission and Value[online]. United Kingdom: McDonaldââ¬â¢s. Available from: http://www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonaldââ¬â¢s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing ââ¬â McDonaldsââ¬â¢ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of M cDonaldââ¬â¢s to regional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process ââ¬â A McDonaldââ¬â¢s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html
Friday, March 6, 2020
My Hangout Fallon Tipton......about skatepark and fall off the board...descriptive
My Hangout Fallon Tipton......about skatepark and fall off the board...descriptive You can hear the sound of the the boards landing on the ground. You can hear the guys there cussing because they are gettin mad at there board. You can hear the sound of someones sound system in their car so they have music to listen too.You get there and you see the regulars there, maybe some newcomers. You see the guys sitting on tables smoking cigarettes. You see the guys out skating doing their tricks. You see the guys "pogo" themselves and get hurt. You may even see someone break a bone or two. Out side of the fence you see guys taking a break and playing basketball.It starts to get cloudy. Then the rains comes. The guys grab their boards and hide under a ramp or to the shelter and wait there until it stops. They close the park. People stay under the shelter just for fun.Some people go home. But in the end it was a good time. Then comes tomorrow.You come tomorrow. You're the only one there. You're board. So you decide to skate by yourself. You're the only girl who tries. You hop e no body will see you if you mess up. You try going down the quarter pipe. You make it all the way down and then you fall. Someone comes in as soon as you fall. They laugh. You laugh. You can barely walk though. Your knee is swolen. It's black and blue already. You dont go home right away and play it off. People yell at you to go put ice on it but you say you'll be fine. After a month from the fall your knee is still screwed up. Maybe you should have went home right away. Oh well...to late now. Your knee will be screwed...
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