Political Theorists, Niccolo Machiavelli And Socrates

Political theorists, Niccolo Machiavelli and Socrates, formulated their thoughts in heightened political climates in their respective countries leading to their definitive and explicit opinions surrounding how a governmental system should be run. The government systems proposed by both theorists are vastly different due to what each individual prioritizes in terms of political necessities. Machiavelli’s concept is to describe the means in obtaining power in order to define a political structure that maintains strength in a society. He maintains this power through any means necessary including violence and presumably deceitful acts while instilling fear among his inferiors. On the contrast, through The Apology and Crito, a reader can infer†¦show more content†¦A â€Å"Machiavellian government† is one that takes violence into consideration when obtaining a leader position as well as a means in maintaining structured citizens. In contrast, Socrates does not speak of means in obtaining this form of leadership, however, he speaks of devoting his life to wisdom and spreading knowledge on pure ‘goodness’ among humans. Socrates shows little interest in a governmental system that is comprised of citizens who fear their leader, but instead, citizens and rulers who respect and strive for a common good among all. Machiavelli argues that both love and fear cannot exist in a society, therefore he comes to the conclusion that a Prince should strive for fear from his citizens. He rationalized this concept by stating that â€Å"fear is maintained by a dread of punishment which never fails† (XVII, 61). Machiavelli creates a scene that distributes the citizens of a society into a tight hierarchy whereas the sovereign is controlling and threatening. This form of government follows strict guidelines with no form of justice for the guilty. In this setting, Socrates would not receive the right to defend himself in front of a court in the way he has in the Apology. In his spiel, he states his love for Athens and the authority that governs, he does not fear his superiors, rather, respects them. Socrates’ opportunity to stand in front of a juryShow MoreRelatedSocrates And Niccolo Machiavelli1735 Words   |  7 PagesEssay 1: Socrates and Machiavelli Although Socrates and Niccolo Machiavelli lived in different time periods, the political climate that their philosophies were founded on were very similar. The trial of Socrates began after the Peloponnesian War when the new Spartan Tyranny took over the Athenian government. Socrates was accused of corrupting the youth and disrespecting the gods by the Spartan government. In the eyes of the Spartan government Socrates is a gadfly because of his posing of upsettingRead MoreEssay about Niccolo Machiavelli1653 Words   |  7 Pagesto legend, just before his death, Niccolo Machiavelli told his friends that had remained faithful to him up until the very end about a dream he had had. In his dream, he had seen a group of peasants, wretched and decrepit in appearance. He asked them who they were. They replied, ‘We are the saintly and the blessed; we are on our way to heaven.’ Then he saw a crowd of formally attired men, aristocratic and grim in appearance, speaking solemnly of important political matters. Again, he asked them whoRead More Comparing the Concepts of Seeming and Being in Relation to Political Power and Leadership in The Prince and The Republic2977 Words   |  12 PagesConcepts of Seeming and Being in Relation to Political Power and Leadership in The Prince and The Republic 9. Machiavelli says the prince only has to seem good, not be good. Socrates insists that seeming is bad, being is good. Is it better to remain in the cave with Machiavelli, or see the light with Socrates? Write three pages for Machiavelli and against Socrates, write another three pages against Machiavelli and for Socrates. Both Niccolà ² Machiavelli and Plato, in their works The Prince andRead Morehistory of philosophy5031 Words   |  21 PagesPhilosophers Aestheticians Epistemologists Ethicists Logicians Metaphysicians Social and political philosophers Traditions Analytic Continental Eastern Islamic Platonic Scholastic Periods Ancient Medieval Modern Contemporary Literature Aesthetics Epistemology Ethics Logic Metaphysics Political philosophy Branches Aesthetics Epistemology Ethics Logic Metaphysics Political philosophy Social philosophy Lists Index Outline Years Problems Publications Theories

Essay about Foreign Language Education in American Primary...

The promotion of foreign language education in America’s primary schools is vital to a child’s learning process, cultural awareness, and future in the workforce. Although they are scarce, there are some elementary schools across the United States that incorporate foreign language courses in the curriculum. This is most common in areas bordering other countries and relative to the language spoken, as French is taught most often along the border of Canada and Spanish along the border of Mexico. The process of learning another language is beneficial the learning process of all subjects because the methods used combine teaching procedures present in every class. The broad learning capacity gained from learning a foreign language and the†¦show more content†¦Guidelines to teaching a foreign language highlight all of these elements. Listening, reading, writing, and speaking are all taught and tested at beginner, intermediate, advanced, and superior levels so that the se different learning methods are highlighted and executed at varying levels. Children also learn and are shown new ways of looking at the world through the varying strategies. In fact, correlation studies have shown that â€Å"students who have had several years of foreign language do better on SATs, particularly the verbal part† (WALKER). As root words, prefixes, suffixes, conjugation, and noun agreements are taught in new languages, it is easier to see connections to the structure of one’s first language. The knowledge of a language one is raised speaking and understanding is simply obtained through experience. However, learning a second language emphasizes the parts of language that come naturally in the first. It takes self-motivated work and dedication to learn a second language later in life, so the outcome of attaining a comprehensive grasp on a foreign language early on pays off in multiple ways. There are three categories that elementary school foreign language education falls into; FLES (Foreign Language in Elementary Schools). FLEX (Foreign Language Exploration or Experience), and Immersion. FLES programs are the most similar to the teaching strategies in middle and high schools.Show MoreRelatedDon t Worry, It s Of A Mexican Restaurant With Her Monolingual Daughter1346 Words   |  6 Pagesthe daughter know, but her mother is not only fluent in English—but in xenophobia as well. Many Americans see no point in bilingual elementary education because they view math, reading, and appeasing the system to be of higher value. However, learning a foreign language in elementary school takes advantage of the human critical period for language acquisition, meets other countries in their education systems—catching the United States up with the rest of the developed world, and provides abundantRead MoreThe Education Of National Education1607 Words   |  7 PagesEDUCATI ON Now let us talk about the education systems used in Turkey for its citizens. Every person in Turkey accepts the right to education, which is free just like here in the U.S. Now as we continue to speak about grades from kindergarten to the end of high school. Their exception is in licensed and foreign institutions like going to school abroad. They too have 12 years of education for boys and girls, which can be divided into 4+4+4 years of schooling. The Ministry of national education isRead MoreThe Importance of Learning Spanish in American Schools1142 Words   |  5 PagesWhen a child begins elementary education in American schools throughout the country, they begin to learn the essential classes: Math, Science, English, and Social Studies. These classes are taught early on to develop a child’s ability to succeed in these classes, as they will learn concepts from these classes that help them in life. Spanish education is a subject that has brought debate among educators. With a rise in Spanish speaking people in America, the question has shifted from should EnglishRead MoreLanguage Acquisition Is The Goal Of Both European And American Educational Systems Essay1494 Words   |  6 PagesLanguage acquisition is the goal of both European and American educational systems. There are differences in approach between the two systems that create a discrepancy in the effectiveness of the education. The American system bases the need for dual language learning on need of students to learn English and the advantages of a second language for well-off students and usually ends by late elementary school. European schools base their entire school system on dual language for all students fromRead MoreAmerica, By Douglas Mcgray, And The Expansion Of Foreign Language Education1405 Words   |  6 Pagesexpansion of foreign language education in schools by focusing on the present and potential f uture effects the issue will have on the state of America’s world relations and world business market. To efficiently communicate his message for expansion, McGray publishes his article in Foreign Policy Magazine—a publication known for its political demographic. He publishes his article there with the intent to persuade his intended audience, lawmakers, to pass additional policies and laws expanding foreign languageRead MoreThe Inclusion Of The Uk1742 Words   |  7 Pagesdebate regarding the inclusion of MFL in the school curriculum in the UK. Considering the current situation of languages according to the British Academy Report (2013) where it says there is a strong evidence that the UK suffers from a growing deficit in language skills and that a weak supply of languages skills is pushing down demand and creating a vicious circle of monolingualism, plus considering that the UK is a place where many cultures and languages coexist, there is a crucial need for unders tandingRead MoreEssay on English Language Learners and Education951 Words   |  4 Pagesground to ensure that English Language Learners are academically successful. All stakeholders must carefully consider the social cultural impact on an ELL education. The process of raising bilingual learners take more than a language a school and a language learned at home. The transition must have a purpose and a goal. Collaborative Practices of English Language Learners and Schools Educating a student takes a massive amount of collaboration between schools, communities and families. ItRead MoreForeign Language And Foreign Languages1527 Words   |  7 Pagescommunicate with people from other countries is to study a foreign language. Foreign language is defined as â€Å"any language used in a country other than one s own; a language that is studied mostly for cultural insight† according to Merriam-Webster Dictionary. Foreign language requirements in the United States are scarce but important to educational development. Only about 15 states have specific requirements for foreign languages in their high schools (Dounay) and even these requirements are minimal. MostRead More The Effects of Transitional Bilingual Education On Elementary Level Minority Students1670 Words   |  7 PagesTransitional Bilingual Education On Elementary Level Minority Students Bilingual Education has been an increasingly controversial subject throughout education systems in America. The growing numbers of bilingual students in the country have provided much debate regarding the most effective way of instructing these students in traditional American schools. Perhaps one of the newest and fastest growing methods throughout the country has become transitional bilingual education, a program which integratesRead MoreThe Importance Of Education In Education754 Words   |  4 Pagesrequired by law that all children must go to school. Under this law, it follows that children should receive equal treatment in their education. Education is a vital aspect of children’s lives to educate and provide a good foundation for their life. However, not all public schools are equal. This was demonstrated in the segregated schools where African American students received a lesser quality of education compared to their white peers. The fight for education equality conti nues; the inequality is seen

Deception Point Page 25 Free Essays

Sexton hung up, looking pleased with himself. â€Å"New Sexton fan?† Gabrielle asked. â€Å"They’re multiplying,† he said. We will write a custom essay sample on Deception Point Page 25 or any similar topic only for you Order Now â€Å"This guy’s a heavy hitter.† â€Å"Must be. Meeting him in your apartment?† Sexton usually defended the sanctified privacy of his apartment like a lion protecting its only remaining hiding place. Sexton shrugged. â€Å"Yeah. Thought I’d give him the personal touch. This guy might have some pull in the home stretch. Got to keep making those personal connections, you know. It’s all about trust.† Gabrielle nodded, pulling out Sexton’s daily planner. â€Å"You want me to put him in your calendar?† â€Å"No need. I’d planned to take a night at home anyway.† Gabrielle found tonight’s page and noticed it was already shaded out in Sexton’s handwriting with the bold letters â€Å"P.E.†-Sexton shorthand for either personal event, private evening, or piss-off everyone; nobody was quite sure which. From time to time, the senator scheduled himself a â€Å"P.E.† night so he could hole up in his apartment, take his phones off the hook, and do what he enjoyed most-sip brandy with old cronies and pretend he’d forgotten about politics for the evening. Gabrielle gave him a surprised look. â€Å"So you’re actually letting business intrude on prescheduled P.E. time? I’m impressed.† â€Å"This guy happened to catch me on a night when I’ve got some time. I’ll talk to him for a little while. See what he has to say.† Gabrielle wanted to ask who this mystery caller was, but Sexton clearly was being intentionally vague. Gabrielle had learned when not to pry. As they turned off the beltway and headed back toward Sexton’s office building, Gabrielle glanced down again at the P.E. time blocked out in Sexton’s planner and had the strange sensation Sexton knew this call was coming. 27 The ice at the center of the NASA habisphere was dominated by an eighteen-foot tripod structure of composite scaffolding, which looked like a cross between an oil rig and an awkward model of the Eiffel Tower. Rachel studied the device, unable to fathom how it could be used to extract the enormous meteorite. Beneath the tower, several winches had been screwed into steel plates affixed to the ice with heavy bolts. Threaded through the winches, iron cables banked upward over a series of pulleys atop the tower. From there, the cables plunged vertically downward into narrow bore holes drilled in the ice. Several large NASA men took turns tightening the winches. With each new tightening, the cables slithered a few inches upward through the bore holes, as if the men were raising an anchor. I’m clearly missing something, Rachel thought, as she and the others moved closer to the extraction site. The men seemed to be hoisting the meteorite directly through the ice. â€Å"EVEN TENSION! DAMN IT!† a woman’s voice screamed nearby, with all the grace of a chain saw. Rachel looked over to see a small woman in a bright yellow snowsuit smeared with grease. She had her back to Rachel, but even so, Rachel had no trouble guessing that she was in charge of this operation. Making notations on a clipboard, the woman stalked back and forth like a disgusted drillmaster. â€Å"Don’t tell me you ladies are tired!† Corky called out, â€Å"Hey, Norah, quit bossing those poor NASA boys and come flirt with me.† The woman did not even turn around. â€Å"Is that you, Marlinson? I’d know that weenie little voice anywhere. Come back when you reach puberty.† Corky turned to Rachel. â€Å"Norah keeps us warm with her charm.† â€Å"I heard that, space boy,† Dr. Mangor fired back, still making notes. â€Å"And if you’re checking out my ass, these snow pants add thirty pounds.† â€Å"No worries,† Corky called. â€Å"It’s not your woolly-mammoth butt that drives me wild, it’s your winning personality.† â€Å"Bite me.† Corky laughed again. â€Å"I have great news, Norah. Looks like you’re not the only woman the President recruited.† â€Å"No shit. He recruited you.† Tolland took over. â€Å"Norah? Have you got a minute to meet someone?† At the sound of Tolland’s voice, Norah immediately stopped what she was doing and turned around. Her hardened demeanor dissolved instantly. â€Å"Mike!† She rushed over, beaming. â€Å"Haven’t seen you in a few hours.† â€Å"I’ve been editing the documentary.† â€Å"How’s my segment?† â€Å"You look brilliant and lovely.† â€Å"He used special effects,† Corky said. Norah ignored the remark, glancing now at Rachel with a polite but standoffish smile. She looked back at Tolland. â€Å"I hope you’re not cheating on me, Mike.† Tolland’s rugged face flushed slightly as he made introductions. â€Å"Norah, I’d like you to meet Rachel Sexton. Ms. Sexton works in the intelligence community and is here at the request of the President. Her father is Senator Sedgewick Sexton.† The introduction brought a confused look to Norah’s face. â€Å"I won’t even pretend to understand that one.† Norah did not remove her gloves as she gave Rachel’s hand a half-hearted shake. â€Å"Welcome to the top of the world.† Rachel smiled. â€Å"Thanks.† She was surprised to see that Norah Mangor, despite the toughness of her voice, had a pleasant and impish countenance. Her pixie haircut was brown with streaks of gray, and her eyes were keen and sharp-two ice crystals. There was a steely confidence about her that Rachel liked. â€Å"Norah,† Tolland said. â€Å"Have you got a minute to share what you’re doing with Rachel?† Norah arched her eyebrows. â€Å"You two on a first-name basis already? My, my.† Corky groaned. â€Å"I told you, Mike.† Norah Mangor showed Rachel around the base of the tower while Tolland and the others trailed behind, talking among themselves. â€Å"See those boreholes in the ice under the tripod?† Norah asked, pointing, her initial put-out tone softening now to one of rapt fervor for her work. Rachel nodded, gazing down at the holes in the ice. Each was about a foot in diameter and had a steel cable inserted into it. â€Å"Those holes are left over from when we drilled core samples and took X rays of the meteorite. Now we’re using them as entry points to lower heavy-duty screw eyes down the empty shafts and screw them into the meteorite. After that, we dropped a couple hundred feet of braided cable down each hole, snagged the screw eyes with industrial hooks, and now we’re simply winching it up. It’s taking these ladies several hours to get it to the surface, but it’s coming.† â€Å"I’m not sure I follow,† Rachel said. â€Å"The meteorite is under thousands of tons of ice. How are you lifting it?† Norah pointed to the top of the scaffolding where a narrow beam of pristine red light shone vertically downward toward the ice beneath the tripod. Rachel had seen it earlier and assumed it was simply some sort of visual indicator-a pointer demarking the spot where the object was buried. â€Å"That’s a gallium arsenide semiconductor laser,† Norah said. Rachel looked more closely at the beam of light and now saw that it had actually melted a tiny hole in the ice and shone down into the depths. â€Å"Very hot beam,† Norah said. â€Å"We’re heating the meteorite as we lift.† When Rachel grasped the simple brilliance of the woman’s plan, she was impressed. Norah had simply aimed the laser beam downward, melting through the ice until the beam hit the meteorite. The stone, being too dense to be melted by a laser, began absorbing the laser’s heat, eventually getting warm enough to melt the ice around it. As the NASA men hoisted the hot meteorite, the heated rock, combined with the upward pressure, melted the surrounding ice, clearing a pathway to raise it to the surface. The melt water accumulating over the meteorite simply seeped back down around the edges of the stone to refill the shaft. How to cite Deception Point Page 25, Essay examples

Scope of practice HCA and Delegation

Question: Discuss about the Scope of practice HCA and Delegation. Answer: Main idea The main idea of the paper is to present an appropriate response to the mentioned case scenario by referring to the Scope of Practice as an HCA and Delegation. Organisation The organisation in whose context the present paperis being discussed is an assisted living facility Statement of main idea Health care assistants (HCA) are responsible for assisting in the fundamental care of patients under the direction of physicians, nurses and hospital staffs. They are to provide high quality care and supervisionin supportive and protective environment for patients presenting with complex care needs. HCA and Delegates need to perform a numberof duties that encompass providing basic personal care, monitoring patient status and administering medicines. For being a competent HCA, one must have strong interpersonal skills, andmust exhibit good strategies for healthcare. They are to have excellent observational skills. HCAs are expected to adapt to a constanly changing environment. They are also required to work as a member of the healthcare team and follow instructions of the senior. They supervise patients routines and maintain a track of the medications being admnistered to the patients. HCAs must be aware of the policies and procedures that are followed in the organisation the individu al is working in (1). It is highly desirable that a HCA has a clear and transparent communication with his mentor. Maintaining a healthy relationship with the mentor is essential for a HCAif he is achieve optimal learning from the experiences and mentoring. Receiving information and communicating own thoughts is very crucial. Exchange of ideas is essential that can foster a two-way communication. Viewpoints and opinions are to be expressed in a clear manner inorder to avoid conflicts. At the same time, one must respond honestly to what is being instructed and act with integrity (2). Transition In the present case, I have been told by my HCA mentor Anna to administer medicine to the patient. Anna is an employee of the facility and has received training to administer medicine to the patients by the Registered Nurse. As an HCA it would be my responsibility to act as I have been told to do and administer the medicine to the patient. This would be a suitable approach through which I can demonstrate my skills and knowledge. It would serve the purpose of my placement in the care facility as I would get the chance of gaining practical experience. The practical experience would help me in gaining insights into how to care for patients and the related responsibilities. Since Anna has assured help for making the administration of medicines an error free process, it is rightful to show respect towards her and have faith in her assistance. This would aid in building up an effective relationship with her that can foster a positive professional relationship. Conclusion HCAs are responsible for acting as per the valuable instructions and feedback of their mentors. They are to, therefore, consider all opportunities for demonstrating their gathered skills and competencies. In the present case, it would be appropriate to act as per the instructions of the mentor. In that way, it would be beneficial to establish a good relationship with the mentor and also develop experience and knowledge. References Sorrentino SA, Remmert L, Wilk MJ, Newmaster R. Mosby's Canadian Textbook for the Support Worker. Elsevier Health Sciences; 2014 Apr 22. Jansen BD, Brazil K, Passmore P, Buchanan H, Maxwell D, McIlfatrick SJ, Morgan SM, Watson M, Parsons C. Exploring healthcare assistants role and experience in pain assessment and management for people with advanced dementia towards the end of life: a qualitative study. BMC Palliative Care. 2017 Jan 19;16(1):6.

Marketing Strategy of Mcdonalds Essay Example

Marketing Strategy of Mcdonalds Paper Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumer’s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Every marketing strategy starts with the marketing research. In the fast food market, McDonald’s confronts competition form other businesses, in order to maintain the market share, McDonald’s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customers’ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customers’ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonald’s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ‘what image does the product give’ or ‘how the consumer feels when purchasing’. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonald’s used both qualitative and quantitative data are developed in the research activities. After McDonald’s had collect the data, they will identify how appropriate the company’s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonald’s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ‘Happy Meal’ is one of the famous product line McDonald’s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonald’s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful children’s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonald’s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ‘Super Size Me’ on McDonald’s are selling junk food, McDonald’s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonald’s consider the social factor. These are all the examples of what McDonald’s done to achieve the needs and wants of customers. How McDonald’s influences their customers – The marketing mix It is known that McDonald’s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonalds’ commercials. Apart from this, customer-oriented appeals are also used in McDonalds’ advertisement. To advertise different types of customers, McDonald’s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonald’s battle in the fast-food market share. McDonald’s have long put toys in kid’s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonald’s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonald’s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonald’s over years has supported this message, McDonald’s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ‘McFlurry Original’ with the customers purchase an ‘Extra Value Meal’ with a valid student ID card. Furthermore, McDonald’s also offer different types of coupons frequently in order to stimulate the demand and increase customers’ interest and desire to purchase their products. (McDonald’s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonald’s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonald’s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonald’s included Burger King, Doctor’s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonald’s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumer’s loyalty and attract people’s attention, McDonald’s designs creative productions regularly which are both special and delicious, such as ‘shake shake chips’ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonald’s has already established a great reputation in the market; therefore, they will be always exploiting their brand’s reputation and consumer’s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customers’ new demand, McDonald’s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change people’s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonald’s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonald’s is a successful company. The success of McDonald’s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonald’s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonald’s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonald’s ‘Happy Meal’: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonald’s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonald’s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonald’s. Available from: http://www. mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonald’s, 2012. Mission and Value[online]. United Kingdom: McDonald’s. Available from: http://www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonald’s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing – McDonalds’ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of M cDonald’s to regional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process – A McDonald’s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html Marketing Strategy of Mcdonalds Essay Example Marketing Strategy of Mcdonalds Essay Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was established to build up their social image. Unfortunately, the market share is not only for McDonalds because there are still a lot other competitors in the market, like KFC and Burger King. So, McDonalds need a good marketing strategy to conquer other enemies and retain their position because the competition in the market is hypercompetitive. As all we know, the successful marketing strategy for McDonalds is based on their innovative and creative promotion and great marketing research in order to keep consumer’s loyalty. Eventually, this project will examine the success through three main sessions, which are marketing research, the marketing mix and the competitor strategies. Marketing Research: We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Strategy of Mcdonalds specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Every marketing strategy starts with the marketing research. In the fast food market, McDonald’s confronts competition form other businesses, in order to maintain the market share, McDonald’s needs to identify the needs and wants of customers, and creating the right marketing mix in order to keep customers’ loyalty so as to build up a long term relationship with their customers. Marketing research helps identifying the change of customers’ wills and anticipates how the changes will affect the sales figure. 1. Research method Market researches done by McDonald’s consider everything that affect buying decisions. (The times 100, 2012) The buying decisions could be affected by a wide range of factors, including psychological factors, like ‘what image does the product give’ or ‘how the consumer feels when purchasing’. Next, the economy changes could also affect the buying decisions, for example, the rising living standards. According to Salvam (2009), McDonald’s used both qualitative and quantitative data are developed in the research activities. After McDonald’s had collect the data, they will identify how appropriate the company’s products are for the future; the quality of employees and how well trained they are to offer the best services to customer and the financial resources that available for marketing etc. 2. Customer satisfaction The number of customers in the market is limited; it is essential to retain people once they have become customers to build long-term and successful business. The marketing research helps McDonald’s to indentify the types of customers and determine the type of products and services offered, price range, promotion strategies and even where the restaurants located. The ‘Happy Meal’ is one of the famous product line McDonald’s had produced, which targeted to young customers, the Happy Meal is served with food and a toy, McDonald’s ally with Hollywood studios such as Walt Disney, consequently, the Happy meal had become one of the most successful children’s cultural icons on the globe (Hong, 2009) and brings about a huge income to McDonald’s every single year. Apart from this, to respond the global criticism and the negative effect of the documentary ‘Super Size Me’ on McDonald’s are selling junk food, McDonald’s had introduce the more healthy food, such as salad and fruits to their menu, so as to associate their brand image with healthier food. This is one of the examples that shows how McDonald’s consider the social factor. These are all the examples of what McDonald’s done to achieve the needs and wants of customers. How McDonald’s influences their customers – The marketing mix It is known that McDonald’s used both polycentric and geocentric approach in creating their marketing mix. 1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3. 1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that around our daily life. It is known that positive emotion can be very effective in creating memorable and persuasive messages (Brassington and Pettitt, 2006), this is also why the cheerful senses are always used in McDonalds’ commercials. Apart from this, customer-oriented appeals are also used in McDonalds’ advertisement. To advertise different types of customers, McDonald’s had different strategies, for example, they had co-operate with Walt Disney to produce toys that can attract children. Toy giveaways are a major promotion weapon in McDonald’s battle in the fast-food market share. McDonald’s have long put toys in kid’s meal to build traffic and encourage repeat visit from families. 3. 2 Sales Promotion McDonald’s had developed numerous of effective promotional campaign to attract more customers, and sales promotion is an aspect that they heavily rely on. It is believed that by adding extra value to the product, over and above the normal product offering, thus creating an extra inducement to consumers to buy or try them. (Brassington and Pettitt, 2006) McDonald’s strategy is to offer quality food quickly to customers at a good value. The pricing structure for McDonald’s over years has supported this message, McDonald’s has ran many promotions to increase product sales. For instance, they offer student offer, which gives out free hamburger, cheeseburger or ‘McFlurry Original’ with the customers purchase an ‘Extra Value Meal’ with a valid student ID card. Furthermore, McDonald’s also offer different types of coupons frequently in order to stimulate the demand and increase customers’ interest and desire to purchase their products. (McDonald’s, 2012) 4. Place Place, is about the physical location and the distribution points for products. McDonald’s had their special menu in different shops all over the world. For instance, Maharaja McBurger is a vegetarian burger marketed in India; Prosperity Burger is popular in China, Taiwan, Hong Kong, and Singapore; McDonalds offers Halal food in Muslim countries such as Saudi Arabia, UAE, Kuwait, Indonesia, Malaysia etc. Competitor Strategies: Nowadays, many fast food shops are building up in the market, which means the market share for fast food shop is becoming more competitive. As we all know, no company can be successful without a good competitor strategy. McDonald’s has become one of the well-known and famous fast food companies today because they have had an innovated and effective competitor strategy to conquer their enemies The major competitors of McDonald’s included Burger King, Doctor’s Associates and Yumburger. RQ Admit Company, 2012) Among all of the competitors strategies McDonald’s had applied, there are three main obvious ideas, which can help them establishing a good reputation and popularity in the market. New Production Strategy: As McDonalds had expanded internationally, in order to keep consumer’s loyalty and attract people’s attention, McDonald’s designs creative productions regularly which are both special and delicious, such as ‘shake shake chips’ and new version of burger. Clark, 2012) Furthermore, in order to spread further their market, they provided vegetarian food, which allowed customers that are vegetarian to purchase their product. Apart from this, McDonald’s has already established a great reputation in the market; therefore, they will be always exploiting their brand’s reputation and consumer’s desire to promote the new product. This is one of the effective ways, which could assist customers to gain their popularity and promote their new production. Healthy Food strategy: In this new generation, a new demand in the market has appeared. People are now craving for a healthy life and are more willing to purchase healthier food. Thus, on purpose of reaching customers’ new demand, McDonald’s had change their products from the traditional high-fat and oily food to food that contained lower calories and fat, as well as they had begun to provide some new choices of food, which are much healthier and more palatable, such as snack size fruit, walnut salad and yogurt parfait. (HubPages, 2012) Charity strategy: Ronald McDonald House Charities (RMDH) is one of the independent and egistered charities, whose mission is to provide comfort and safety place and environment for poor family and some ill or injured children. (McDonalds, 2012) There are some reasons why they built a charity. First of all, it is one of the unique strategies, which can make people feel that they have associated with the donation of the charity, after they purchased the food. Therefore, their reputation and population will increase in the mar ket and this will help McDonald creating a more positive image and change people’s rooted negative thought on fast food industry. Furthermore, RMDH can build up their brand name with co-operating with some charities to organize some activities. This is because it is one of the essential ways to let more people to be interested in McDonald’s. Thus, they can keep being one of the huge groups in the marketing share. Conclusion There is no doubt that McDonald’s is a successful company. The success of McDonald’s could be seen in the comprehensive and effective marketing research, the purposeful marketing mix created that satisfied customers needs and wants and the overwhelming competitor strategies, which helped McDonald’s to keep their market share. Reference: 1. Brassington, F. and Pettitt, S. , 2006. Principles of Marketing. England: Person Education Limited. 2. Clark, W. , 2012. Product Development Strategy for McDonald’s[online]. United Stated: Hearst Communications Inc.. Available from: http://smallbusiness. chron. com/product-development-strategy-mcdonalds-12207. html [Accessed 27 April 2012] 3. Hong, J. W. , 2009. Power of McDonald’s ‘Happy Meal’: Globalization of American Culture and Value. The Global Studies Journal. 2(2), pp. 143-154 4. Hubpages, 2012. Low Calorie and Healthy Choices at McDonald’s[online]. United State: HubPages Inc.. Available from: http://pbdietitian. hubpages. com/hub/low-calorie-and-healthy-choices-at-McDonalds [Accessed 22 April 2012] 5. McDonald’s, 2012. Ronald McDonald House Charities[online]. United Kingdom: McDonald’s. Available from: http://www. mcdonalds. co. uk/ukhome/Ourworld/Ronald-McDonald-House-Charities. html [Accessed 25 April 2012] 6. McDonald’s, 2012. Mission and Value[online]. United Kingdom: McDonald’s. Available from: http://www. aboutmcdonalds. com/mcd/our_company/mission_and_values. html [Accessed 23 April 2012] Yahoo! Contributor Network. , 2005. McDonald’s Strategic Marketing Mix. [online] http://voices. ahoo. com/mcdonalds-strategic-marketing-mix-372441. html? cat=4 7. R Q Amit Company, 2010. Marketing – McDonalds’ Style[online]. United State: R Q Amit Company. Available from: http://essayexpert. qapacity. com/financial-sucess/4604/marketing-mcdonalds-style/ [Accessed 25 April 2012]. 8. Salvam, P. , 2009. Expansion of M cDonald’s to regional markets. Management committee, 1, pp,1-10 9. The times 100. , 2012. The marketing process – A McDonald’s Restaurants case study. [online] http://businesscasestudies. co. uk/mcdonalds-restaurants/the-marketing-process/the-marketing-mix-and-market-research. html

My Hangout Fallon Tipton......about skatepark and fall off the board...descriptive

My Hangout Fallon Tipton......about skatepark and fall off the board...descriptive You can hear the sound of the the boards landing on the ground. You can hear the guys there cussing because they are gettin mad at there board. You can hear the sound of someones sound system in their car so they have music to listen too.You get there and you see the regulars there, maybe some newcomers. You see the guys sitting on tables smoking cigarettes. You see the guys out skating doing their tricks. You see the guys "pogo" themselves and get hurt. You may even see someone break a bone or two. Out side of the fence you see guys taking a break and playing basketball.It starts to get cloudy. Then the rains comes. The guys grab their boards and hide under a ramp or to the shelter and wait there until it stops. They close the park. People stay under the shelter just for fun.Some people go home. But in the end it was a good time. Then comes tomorrow.You come tomorrow. You're the only one there. You're board. So you decide to skate by yourself. You're the only girl who tries. You hop e no body will see you if you mess up. You try going down the quarter pipe. You make it all the way down and then you fall. Someone comes in as soon as you fall. They laugh. You laugh. You can barely walk though. Your knee is swolen. It's black and blue already. You dont go home right away and play it off. People yell at you to go put ice on it but you say you'll be fine. After a month from the fall your knee is still screwed up. Maybe you should have went home right away. Oh well...to late now. Your knee will be screwed...

Investigating The International Strategy Of A Chosen MNE. The Essay

Investigating The International Strategy Of A Chosen MNE. The lectricit de France - Essay Example Therefore, it is vital to understand the company thoroughly and its operation in various sectors of the economy. The emerging countries such as India have become an important ground for the international business activities of the multinational corporations. However, there are certain challenges that the MNCs need to face when expanding their operation in countries like India. The market seems to be uncertain, turbulent and messy. The rapid changes taking place makes in the business environment make it even more complex, turbulent, uncertain and risky in comparison to the western countries. However, the MNCs need to consider these uncertainties as challenges and decide its strategy accordingly (Jannson, 2008). Therefore, the research paper will try to tackle the problems that can be encountered while expanding its operation in India. Various theories of international expansion will be sought in order to gain a broad view of the study. The theories will serve as a guide to complete the research paper successfully and will also provide insights into the various market entry strategies and the methods to tackle the problems that are usually encountered while entering into emerging countries such as India. ... Various suggestions will be provided to the company in light of the challenges and issues it is facing and may encounter while expanding its business in India. SWOT analysis and PESTEL analysis will be conducted in order to understand the business environment in which the company operates. Therefore, the current paper investigates the efficiency of Electricite de France in France and the motives of the company for international expansion. Particularly, in addition to identifying the motives behind international expansion, the current study will try to gauge the opportunities that lie in India for any multinational enterprise. Company Background Electricite de France is a France based company. It is an integrated energy operator and is active in creation, distribution, and supply and trading of electrical energy. The generation of the energy takes place by using the nuclear technology along with the usage of thermal, hydroelectric and renewable sources. Electricite De France is also e ngaged in the gas segment. The EDF group’s parent company is Electricite de France SA that operates through its subsidiaries and also includes totally owned subsidiaries such as EDEV, RTE-EDF transport, Figlec, EDF Belgium, Finelex BV and EDF UK Ltd among others. The group is present in most of the countries such as France, the United Kingdom, Belgium, United States and several other countries (Corporate information, 2011). The company was originated in the year 1946 on 8th of April when a law nationalised approximately1450 French gas and electricity creations, distribution and transmission companies. During the post war in France, it was noted that 90% of the households had proper access to the electricity and the operation of the small